This training will help you identify who your customer and competitors are, as well as the current and future outlook for your Industry. You will learn how to research the consumer by identifying federal agencies who are buying what you’re selling. You will also learn how to research the competition by identifying who is already selling your service or product to the federal government and for how much. And finally, you will learn how to research your industry by identifying what are the federal government’s past, present and future procurement and Industry trends.